Selected work
The work speaks.
Every brand shown here was built through deep partnership — not quick deliverables. Some of these relationships span a decade or more. The creative you see is the result of immersion, strategic clarity, and the kind of craft that only comes from doing this for thirty years.
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Twelve years
Attwood Equestrian Surfaces
Twelve years turning a chemist into the world’s most recognized footing brand.
When Attwood’s founder first approached Mary, he had a world-class product and no way into the world that needed it. Over twelve years, she architected the brand’s entire market presence, art-directed the “Performance Driven” campaign, and opened doors no ad campaign could.
- Services
- Brand strategy · Creative direction · Print advertising · Industry access
- Notable
- “Performance Driven” campaign · Industry positioning
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Fourteen years
Harbor Sweets
Fourteen years designing an American chocolate icon’s equestrian collection.
When Harbor Sweets trusted Mary with their equestrian confection line, she didn’t just design the wrapper. She designed the chocolate. The Dark Horse molds, the Sweet Sloops packaging, fourteen years of catalogs — each piece treated with the care of a limited-edition print.
- Services
- Product design · Packaging · Catalogs · Brand identity
- Notable
- Dark Horse Chocolates molds · Sweet Sloops packaging
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Growth stage
SmartPak
The creative engine behind equestrian’s most famous startup.
Before SmartPak became the name every equestrian knows, it was a startup with a smart idea and no brand presence. Mary built the foundation — the visual identity, the voice, the positioning — that made SmartPak feel trustworthy and essential from the start.
- Services
- Brand strategy · Visual identity · Creative direction · Marketing
- Notable
- Startup-through-growth brand build
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Multi-year
The Clothes Horse
Iconic imagery for a fifty-year bespoke tradition.
For over fifty years, The Clothes Horse has been handcrafting custom horse garments from their New Jersey workshop. The challenge wasn’t the product — the product was extraordinary. Mary’s “dress like you’re already famous” campaign is pure Ogilvy discipline: a single precise headline that gives the image its meaning.
- Services
- Brand identity · Print advertising · Copywriting · Website
- Notable
- “Dress like you’re already famous” campaign
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Multi-year
Emerald Valley Natural Health
Strategic rigor for the equine supplement market.
In the supplement market, credibility is built through relationships and consistency. Mary immersed herself in the product line and the equestrian customer, then built a brand presence that matched the quality of the products — including the beloved “Merry Mashmas” holiday ad for SantaMash.
- Services
- Brand strategy · Packaging · Print advertising · Product photography
- Notable
- Hoof Essentials packaging · “Merry Mashmas” campaign
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Multi-year
Covertside / MFHA
Transforming a niche publication into a nationally recognized magazine.
Covertside was a small publication with a devoted but limited readership. Mary brought her editorial eye to every page — elevating the photography, refining the typography, reimagining the design language — until ad buyers began competing for placement. A reversal of the typical niche-magazine dynamic.
- Services
- Magazine editorial design · Publication strategy · Ad sales positioning
- Notable
- Masters of Foxhounds Association publication transformation
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Also with
A rolodex assembled one relationship at a time.
Full case studies can’t hold every name. These are some of the brands, publications, and communities where Mary’s work has left its fingerprint over the last three decades.
Dover Saddlery Chronicle of the Horse Stübben Show Stable Artisans StableFeed Kraft Horse Walkers Perfect Products American Horse Trials Foundation Boyd Martin Eventing Nation Dark Horse Chocolates Snarky Bark Middleburg Hounds Kingsbury Harriers Hunt Country Canine Rabbit Hole Farm Coyote Spring Farms Gone Away Farm Honeytree Home in The Plains
Brand identity
Brand identities, built by hand.
Twenty-plus logos drawn from the equestrian, agricultural, pet, food, and lifestyle worlds. Every mark begins with a pencil, a sketchpad, and a genuine understanding of the business behind the name.