← Selected work

Brand identity

Every mark,
drawn by hand.

Each of these identities began the way all of Mary’s work begins: with a pencil, a sketchpad, and a genuine understanding of the business behind the name.

A sheet of eighteen hand-crafted brand identities arranged in a grid, including Aqua Balance, Eventing Nation, Honeytree, Snarky Bark, Show Stable Artisans, Coyote Spring Farm, Dark Horse Chocolates, Coyote, Ferme Olivier Hill Farm, Hunt Country Canine, Asanté Equestrian, CB Arenas, Kingsbury Harriers, Middleburg Hounds, Home in The Plains, Mr. Print, and Hansen’s, each rendered as a circular or rectangular mark in a curated layout with the merry design monogram at the bottom.
A curated selection from the logo portfolio, arranged by Mary.

Process

Logo design at merry design is never a templated exercise. It’s a process of immersion — understanding who you are, what you stand for, and how to distill that into a single mark that carries your story.

Each identity is hand-crafted, hand-sketched, and designed to endure. Some are whimsical, some are heraldic, some sit quietly in a roundel on a stable door. All of them began on paper.

Selected marks

A portfolio organized by sensibility.

Equestrian

  • Asanté Equestrian
  • Aqua Balance
  • CB Arenas
  • Coyote Spring Farms
  • Eventing Nation
  • Gone Away Farm
  • Kingsbury Harriers
  • Middleburg Hounds
  • Rawking Horse Ranch
  • Show Stable Artisans

Food, drink, and confection

  • Dark Horse Chocolates
  • Fields of Athenry
  • Harbor Sweets
  • Honeytree
  • Johnny Monarch’s

Pet, farm, and lifestyle

  • Coyote
  • Deer Valley Danes
  • Ferme Olivier Hill Farm
  • Home in The Plains
  • Hunt Country Canine
  • Mr. Print
  • Rabbit Hole Farm
  • Snarky Bark

Commission

A mark worth living with.

Every brand identity is tailored — drawn for the specific business, the specific story, the specific audience. If you are building something that deserves more than a templated wordmark, begin with a conversation.

Start a conversation