est. 1995
The name equestrian brands call first.
merry design is a brand and graphic design studio for equestrian and growing businesses. Providing strategy, creative direction and the kind of partnership you don’t find twice.
The essence
Mary McEachern has spent three decades as the behind-the-scenes architect of some of the equestrian world’s most iconic brands. SmartPak. Attwood Equestrian Surfaces. Harbor Sweets. The Clothes Horse. Covertside. She didn’t put her name on them. She put their names on the map.
merry design is a design-driven agency built on a simple premise: the brands that endure are the ones built with substance, not shortcuts. Mary brings the strategic mind of a brand architect, the eye of a fine artist, the pen of a gifted copywriter, and the patience of someone who treats every client’s brand like her own.
Her clients stay for a decade or more. Not because of a contract — because of what happens when someone finally cares about your brand as much as you do.
What’s different
Three ideas that shape every engagement.
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Original thinking, not templates.
Every logo, every layout, every headline begins with a pencil on paper. No preset packages, no rebranded templates. The brand you receive could not have been made for anyone else.
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The client first, always.
Clarity before craft, we get to the heart of what you offer, who it’s for, and why it matters – so every design decision has meaning and momentum.
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Partnership, measured in decades.
Her deepest client relationships span twelve, fourteen, sixteen years. Brand-building is not a project. It’s an ongoing discipline — and it only works when the same person is still answering the phone a decade later.
Cover story — selected work
Twelve years at the world’s most recognized footing brand.
Attwood Equestrian Surfaces
Guiding a chemist from industry outsider to the world’s most recognized footing brand leader — over the course of twelve years of strategy, creative direction, and door-opening.
Read the story
Selected track record
Brands built, and brands kept.
Six flagship relationships. None built in a single campaign. None built by anyone who was going to be somewhere else next year.
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Attwood Equestrian Surfaces
Brand strategy, creative direction, advertising, industry access
Twelve years
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Harbor Sweets
Product design, packaging, catalogs, brand identity
Fourteen years
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SmartPak
Brand strategy, visual identity, creative direction
Growth stage
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Covertside / MFHA
Editorial design, publication strategy, ad sales positioning
Multi-year
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The Clothes Horse
Brand identity, print advertising, copywriting, website
Multi-year
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Emerald Valley Natural Health
Brand strategy, packaging, print advertising, photography
Multi-year
In closing
Built for the long view.
If your brand deserves more than a template and a timeline, let’s talk. Mary works with a small number of clients at any given time — because depth matters more than volume, and because the work that endures is made by people who can still remember why they started.