Case study · 02 of 06

Harbor Sweets

Fourteen years designing an American chocolate icon’s equestrian collection — from the molds themselves to the packaging to the catalog on the coffee table.

The Sweet Sloops triangular sailboat packaging for Harbor Sweets’ equestrian collection — two sailboat-shaped boxes in red and cream with the Sweet Sloops wordmark, set beside an unwrapped chocolate.
The Sweet Sloops packaging — a sailboat that carries its chocolate like a limited-edition print.
Client
Harbor Sweets
Engagement
Product design, packaging, catalogs, brand identity
Duration
Fourteen years
Founded
Salem, Massachusetts, 1973

The story


Harbor Sweets has been handcrafting chocolates on the Salem, Massachusetts waterfront since 1973. When they trusted Mary with their equestrian-themed confection line, she didn’t just design the wrapper. She designed the chocolate.

The Dark Horse Chocolates molds — the physical shape of the confection itself — came from Mary’s hand. So did the packaging concept that turned each piece into a character. The Peanut Butter Pony lives in its own “stable,” a package designed so the chocolate is displayed as if it belongs there. Packaging becomes storytelling. Product becomes experience. This is the level of detail-obsessed, brand-native thinking that separates design from craft.

She didn’t just design the wrapper. She designed the chocolate.
A hexagonal glass jar of Sweet Sloops Ice Cream Topping — almond buttercrunch toffee with white and dark chocolate. The label wraps the jar in warm brown with a red Harbor Sweets sailboat seal, gold metal lid, and decorative sailboats illustrated along the sides.
The same Sweet Sloops design language, scaled from a triangular box to a hexagonal ice cream topping jar. A packaging system, not a single package.

The collection


Over fourteen years, Mary shaped the entire visual world of Harbor Sweets’ equestrian collection. Catalogs, advertising, seasonal campaigns — every piece designed with the care of a limited-edition print, not a mass-market sell sheet. The Sweet Sloops packaging, with its nautical sailboat silhouette, is a masterclass in how physical packaging can carry a brand’s heritage and personality without saying a word.

The relationship lasted fourteen years not because of a contract, but because when you find someone who treats your brand like their own, you don’t let go.

By the numbers

14
years of creative partnership — fourteen catalogs, seasons, and holiday campaigns
1
chocolate mold designed from scratch — the Dark Horse itself
1973
the year Harbor Sweets began, in a shop on the Salem waterfront
0
off-the-shelf wrappers, templated labels, or recycled layouts

Services delivered

From the mold to the mailbox, a single hand.

  • Product design (chocolate molds)
  • Packaging design and production
  • Catalog design and editorial layout
  • Brand identity
  • Seasonal campaign creative
  • Photography art direction
  • Copywriting