Covertside / MFHA

Covertside was a small publication with a devoted but limited readership. The Masters of Foxhounds Association needed it to be something more — a magazine that reflected the stature and heritage of foxhunting in America, a title that ad buyers would compete to be part of, a publication that belonged on the same shelf as the finest equestrian and lifestyle magazines in the country.

Mary made that happen. She brought her editorial eye — the same sensibility that draws inspiration from New York magazine-caliber layouts — to every page. She elevated the photography, refined the typography, and reimagined the publication’s design language so that Covertside felt like what it deserved to be: a nationally recognized magazine.

The transformation wasn’t just aesthetic. It was strategic. As the publication’s quality rose, so did demand from advertisers. Ad buyers began competing for placement — a reversal of the typical dynamic where niche publications chase advertisers.

This is what happens when editorial excellence meets industry authority: the business model changes shape because the product changed shape. Quality is its own compounding return.